UK Film Council Audience Research.

We looked at audience research data carried out by the UK Film Council to identify our target demographic.

  

                                                                              



Me and my group: we choose to do a film opening mixing the Thriller and Action genres. Thanks to this information we have oriented our film in a specific way for try to have more audience. Thriller and Action are in the Top 5 of the percentage of genre enjoyed watching. This information shows us that 53 % enjoy watching Thriller genre and 50% enjoy watching Action genre.







        Thriller genre have more audiences in men over 35 ( 57% ) and women over 35 ( 60% ) no parents ( 59 % ) and  C1 ( 54% )  and C2 ( 56% ). For Action genre : Men over 35 ( 62% ) and men under 35 ( 57% ) , parents ( 52% ), and C1 (  52% ) and C2 ( 54% ). We have choose this 2 genres because are focused in the same type of people.
 






The Thriller genre is the favourite genre for 26% of the population, and the Action genre is the favourite for 20% of the people. This shows us that are between the top-5 and our film, mixing this 2 genres will have a extreme audience.

Seeing demographics data for the Thriller genre and the Action genres, we see that males prefer this types of genres, it's no too much different difference between parents and no-parents, and the middle and lower class prefer this types of genres.





Thanks to this information I know that my Target Audience fro action genre is males without depends of the age. And for thriller genre my Target Audiences is males and females over 35. There's not different between parents and no-parents in each genre. And the demographics in socil class are the same for each genre, class C1 and C2.